The driving force of the conversation, centered around the expectations of the finishes and design products sector for architecture, regarding the new sustainability goals.
10:30 – 13:00 h. Location: GRAND AUDITORIUM. Hall A, entrance through corridor 2000 – 1900 – Forum
- Second Sustainability Forum. “Materiality, Emissions, and Innovation: How to Make Informed Decisions? In alliance with ECOstudio XV. Sponsored by REED WOOD.
13:00 – 13:30 h. Location: GRAND AUDITORIUM. Hall A, entrance through corridor 2000 – 1900 – Secuential Panel
- CMF Forecast Presentation Obra Blanca 2027. Sponsored by HAZLO CON CERÁMICOS.
13:30 – 14:30 h. Location: GRAND AUDITORIUM. Hall A, entrance through corridor 2000 – 1900 – Conference
- Study on Construction Expectations in Mexico 2025. “Current situation and Outlook. In alliance with BIMSA REPORTS.
15:30 – 16:30 h. Location: AGORA. Hall B, entrance through corridor 1800 – 1700 – Conference
- Sustainable Construction Talks. “A global spacce with a local impact”. Organized by SAINT GOBAIN.
In alliance with![]() |
Sponsored by![]() |
A gathering that aims to outline sustainability goals and evaluate the standards, certifications, and initiatives that lead to the development of better projects.
Sponsored by

An interdisciplinary project that, with the support of architecture, interior design, and design firms from different regions of the country, will establish national lines of inspiration for 2027. These may be used as a standard for the selection of finishes, materials, and colors that enrich and encourage the development of better projects in Mexico.
In alliance with

For the fourth consecutive year, Bimsa Reports presents the “Study on Construction Expectations in Mexico 2025: Current Situation and Outlook,” which will allow us to compare the evolution of four years in terms of macroeconomic performance and, above all, the surveys we conducted with builders to learn about their current situations and expectations.
We consider this year’s presentation to be very relevant because the survey will be conducted in a very complex macroeconomic environment with many challenges.
We are confident that the presentation will offer insights to industry players participating in the conference.
César Ortega de la Roquette is a successful Mexican entrepreneur in the field of market research, with a distinguished career dating back to the mid-1980s. He holds a degree in Economics from the Instituto Tecnológico Autónomo de México (ITAM).
His passion for market research was inherited from his father, Licenciado César Ortega Gómez, who founded Bimsa Reports in 1961, a firm specializing in the analysis and reporting of information for the construction industry.
Throughout his career, César Ortega de la Roquette has played a crucial role in the market research industry in Mexico. In the professional sphere, he served as president of the Asociación Mexicana de Agencias de Investigación de Mercados y Estudios de Opinión (AMAI) from 2002 to 2004. During his presidency, he also served as coordinator of the Electoral Studies Committee, demonstrating his commitment to the development and quality of research in the country.
Currently, César Ortega de la Roquette is the president of Grupo OdelaRoquette, a prominent conglomerate of companies specializing in market research. The group comprises three leading firms in the field:
- BRAD (Buró de Recolección de Datos): This company specializes in data collection and processing for market research, providing reliable and accurate information for businesses across various sectors.
- Odelaroquette Advisory: An agency specializing in market research, offering services to a wide range of industries and providing solutions tailored to the specific needs of each client.
- Bimsa Reports: A reference in the construction industry for over 60 years, Bimsa Reports is known for providing up-to-date information and market analysis for construction professionals and material manufacturers, helping them make informed decisions and achieve success in their projects.
With a strong academic background, business experience, and leadership in AMAI, César Ortega de la Roquette has made a significant impact in the field of market research in Mexico, delivering high-quality solutions and services that contribute to business development and national growth.
Organized by

The Sustainable Construction Talks are a Saint-Gobain initiative that has been carried out in various countries, promoting the exchange of knowledge, experiences, and best practices around sustainability and construction. These spaces have been fundamental in bringing together key stakeholders and building local agendas aligned with global commitments to decarbonization and sustainability.
Private event. To request your participation, please contact: dominik.endoneo@saint-gobain.com












































































































































































































