Arq. Luis Alejandro Marquina, Specification Manager.

We will explore innovative solutions in Helvex bathroom fixtures and ceramic products designed to optimize water usage. We will highlight automatic sensor technologies, showerheads with features that not only reduce water consumption but also promote sustainability while maintaining comfort. We will discuss globally patented water-saving technologies in ceramic fixtures developed by Helvex, such as TDS2 technology and the WC Sustenta, the most water-efficient toilet in the world, which contribute to creating more efficient and eco-friendly spaces. With these innovations, we aim to inspire consumers and professionals to adopt responsible water usage practices.

Ing. Daniel Márquez Orozco, CEO.

Ing. Daniel Márquez, CEO of Blender Group, will guide us through the latest trends in concrete decoration. We will explore how innovative materials like microcement, inks, and pigments can transform spaces, creating environments that not only impress but also evoke emotions. Discover how aesthetics and functionality merge in these decorative solutions, redefining modern and urban design. Don’t miss this opportunity to learn about the latest in building emotions through concrete!

Federico José Suarez Pasquel, General Director.

Finding the right lighting for a space is not an easy task, as it can transform an area by highlighting everything from architectural details to features you want to emphasize.

We will discuss various strategies and techniques for achieving effective lighting, highlighting practical examples from projects we’ve been involved in, such as Zeraus, where we have tackled different challenges as lighting experts.

We will conclude with the various solutions and emerging trends in lighting that are expected to bring about significant changes in the future.

Zayra Jovita Avelar Llamas, Social Responsibility Coordinator.

This presentation will highlight Cesantoni’s commitment to sustainability and transparency through EPD Certification (Environmental Product Declaration). We will analyze the certification process, its environmental and economic benefits, and how it reinforces Cesantoni’s corporate responsibility values. We will present the positive impacts on our products and the industry, emphasizing our leadership in sustainable practices and our dedication to a greener future.

David Jasso.

New residential construction trends in Mexico have shifted the requirements for domestic water heating equipment (boilers). In this talk, we will discuss the latest technologies available on the market and the comfort and safety features that have become essential in this evolving landscape.

We will also address the critical design aspects to consider for the proper functioning of various technologies, covering multiple specialties such as civil works, hydraulic and sanitary installations, electrical systems, and ventilation.

Arq. Lorena Gámez

BYMURA and LAMOSA joined forces to create a unique concept in one of the most exclusive areas of San Pedro Garza García.

Arq. Rubén Orozco Vázquez, Technical Trainer Impac.

IMPAC’s high-performance waterproofing systems, including the innovative solutions from Maris Polymers, provide durable and effective protection for buildings. With advanced technology, these systems ensure robust coverage against various climatic conditions, safeguarding the integrity of structures against moisture and leaks.

Barbara Treviño, Sales Executive for Solutions, and Paulina Terrazas, Manager of Relations at the Energy and Sustainability Department.

Presentation of the DEACERO Grates and What Makes Them a Sustainable Solution for Your Projects

Alejandra Isabel Díaz Guerrero, Marketing Manager

Explore how architectural glass has become a cornerstone of sustainable building. Discover the latest technologies that, along with digital tools, are transforming facade design into efficient and aesthetically innovative spaces. Learn how new technologies and digitalization not only enhance energy efficiency and comfort but also unlock unlimited possibilities for architectural creativity.

Larissa Torres

Discover our new launches, WETWALL and THINSCAPE—innovative coatings that will optimize and elevate your design proposals.

WETWALL is a panel with Calacatta-style designs that is ultra-lightweight and easy to install. It is ideal for bathroom walls, resistant to direct water jets, and features antimicrobial properties. Designed to optimize installation time, it provides the appearance of full marble slabs on walls.

THINSCAPE is a structural panel that simulates natural stones, featuring a solid ½-inch body that is water-resistant, impact-resistant, and durable. It is an excellent choice for kitchen countertops, bathroom surfaces, or table fabrication.

Yazmin Karina Michel Casillas

At URREA Tecnología para Vivir el Agua, we are committed to innovation and quality, providing solutions that enhance the lives of our customers. Our products are designed to ensure efficient water usage, protect the environment, and promote a sustainable lifestyle, while elevating the aesthetics, functionality, and enjoyment of spaces. From faucets in various finishes to new designs of sinks and toilets, this talk will reveal how our technology can transform the way we interact with water in our daily lives, turning every drop into an experience.

• The Hercules external single-lever shower column, a true design gem, is destined to transform any outdoor space into an oasis of comfort and elegance.
• The Prisma collection has been conceived with an avant-garde design that redefines the aesthetics of any space. Clean lines and geometric shapes intertwine to create pieces that are not only visually striking but also functional and ergonomic.
• Hydrotherapy showerheads: A variety of ceiling, wall, and recessed showerheads available in different sizes and high-resistance finishes, including gold, copper, and brushed graphite, as well as matte black, with options for cascade and misting water flows.

Bárbara Ayub, Product Manager.

Discover MAPEI’s Zero line of adhesives. Now you can choose products with fully offset CO2 emissions, making each project a sustainable choice with MAPEI Adhesives. The CO2 emissions throughout the lifecycle of the Zero line products will be offset by purchasing certified carbon credits to support renewable energy and forest protection projects. This is MAPEI’s commitment to the planet, people, and biodiversity.

Arq. Jesús Morales and Ing. Diego Morales.

Why is it important to invest in a control and lighting project?

We will discuss the dichotomy between a control and lighting project and its correlation between efficiency and comfort. We’ll explore the process of a project that involves design, sustainability, and efficiency, as well as the benefits it brings, ensuring added value, savings, and the satisfaction of the end user.

Ingeniero Alfonso Valadez, General Director.

In this conference, we will explore the evolution of linear lighting, its technological advancements, and its impact on architecture and space design. Additionally, we will discuss current trends, such as the integration of smart systems and sustainable technologies, and how LED lighting is transforming our spaces to make them more efficient and comfortable.

Joaquín Salazar Rodríguez, Saro Tech General Director, and Emmanuel Sanabria Ramos, Saro Tech Commercial Director.

In our conference, we will introduce SARO TECH as a leading provider of building finishes for interior and exterior spaces. We will present the company’s vision, showcase success stories where our products have been used in residential and commercial projects, and provide an overview of our extensive product catalog and market trends, highlighting our key innovations and capabilities. Additionally, we will include a detailed comparison between our products and alternative options, examining key factors such as cost-effectiveness, logistics, quality, appearance, installation requirements, maintenance, warranties, and more.

Architect Miguel Angel Cortes Alva, Specifications Manager

The goal is to guide you in exploring the solutions provided by COREV’s textures, especially as projects are increasingly influenced by the use of Chukum, a traditional material from the Yucatán Peninsula.

We will present various techniques to achieve the effects requested by architects and designers.

Victor Castro, Commercial Manager

Fleximatic, a proudly Mexican brand and leader in the hardware sector with 40 years in the market, designs, manufactures, markets, and distributes plumbing products for the home. It offers innovative, high-quality products and is distributed in Mexico, Central America, and South America. Fleximatic addresses one of the most common household problems: the escape of unpleasant odors and insects from drains, an issue that worsens in the heat. As a result, it is the #1 brand in manufacturing zero-odor plumbing products that block the entry of odors, insects, and viruses from drains.

Arq. Erika Ruiz, Thermal Insulation Systems Manager (TISM)

Explore the various facade options that enhance energy savings and comfort through thermal insulation.

Carlos Ousset, Commercial Director and Gerardo Macías, North Sales.

Meet our proposal in solar luminaires with light quality and power at the level of a LED luminaire powered by electricity. Pieces that deliver higher performance, longer charging hours, and durability to offer you a reliable, sustainable and environmentally friendly option; all without compromising design and functionality.

Ana Morán, Product Designer.

Rediscover infinite horizons in ceramics, transcending the boundaries of convention with creativity and audacity.

Egidio Motetta, ISQ México Commercial Director.

Why do we no longer want silicon in technological stone? What is silicon and how does it affect health?

We will explain what we at Stone Italiana are doing with COSMOLITE to rid the market of silicon and to further our commitment to sustainability and the environment. COSMOLITE meets the tangible market demand as a new ecological material of the highest quality that meets today’s environmental standards.

Oliver Michalon.

Fitwall®, a highly resistant and hard panel, is characterized by its natural aesthetics and for perfectly recreating volumes and textures of realistic designs, such as wood, concrete, terracotta and textiles. Designed for vertical wall cladding, furniture or commercial and residential equipment, they can also be installed on ceilings and horizontal cladding as non-functional decorative elements.

Jonathan Eduardo Hernández Aparicio, Dissemination Department..

You have the need to start a remodeling project of finishes or perhaps a new construction, you go to the store where you can buy coatings, you enter and see all the designs and colors very similar and in your mind the following question is formulated… Who dictates the trends? Join us in this talk of reflection on the relationship between the trend dictated and your ideas and personal tastes that you want to capture in the decoration of your project.

Architect Alejandra Peña Trujillo, Technical Product Manager

Since 1994, Bison Innovative Products has led the industry in the design and manufacture of versatile pedestals and tiles that offer the design flexibility to create unique and beautiful environments for your terraces. Our independently tested modular decking system allows for quick and easy installation without compromising aesthetics and design.