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SUSTAINABILITY AND INNOVATION CYCLE
WEDNESDAY, OCTOBER 16th.
A conversation centered around the construction industry’s expectations and new sustainability goals.
Sustainability and Innovation Cycle Program
Wednesday, October 16th
11:00 AM – 1:00 PM. Grand Auditorium
- Sustainability Forum. In alliance with SUMe and TCNA.
1:30 – 2:30 PM. Grand Auditorium
- Study on Construction Industry Expectations in Mexico 2024. By Cesar Ortega de la Roquette. In alliance with BIMSA REPORTS.
3:00 – 4:30 PM. Grand Auditorium
- “Design as Sensory Experience from the City to the Object. By Ramón Esteve. In alliance with GLOCAL.
Sustainability Forum
WEDNESDAY, OCTOBER 16th, 11:00 AM – 1:00 PM, Grand Auditorium
In alliance with
Report on the Flooring Sustainability Summit 2024.
Study on expectations of the construction industry in Mexico 2024
Conference given by César Ortega de la Roquette
WEDNESDAY, OCTOBER 16th, 1:30 – 2:30 PM, Grand Auditorium
In alliance with
BIMSA Reports presents for the 3rd consecutive year the “Study on Construction Expectations in Mexico 2024: Current Situation and Perspectives.” This report will allow us to compare the evolution over three years in terms of macroeconomic behavior and, most importantly, the surveys conducted with builders to understand their current conditions and expectations. The presentation this year is particularly relevant because the survey will be conducted at the end of the current administration and the beginning of the next, reflecting its unique characteristics. We are confident that this presentation will provide valuable insights to industry stakeholders participating in the conference.
César Ortega de la Roquette is a successful Mexican entrepreneur in the field of market research, with a distinguished career dating back to the mid-1980s. He holds a degree in Economics from the Instituto Tecnológico Autónomo de México (ITAM).
His passion for market research was inherited from his father, Licenciado César Ortega Gómez, who founded Bimsa Reports in 1961, a firm specializing in the analysis and reporting of information for the construction industry.
Throughout his career, César Ortega de la Roquette has played a crucial role in the market research industry in Mexico. In the professional sphere, he served as president of the Asociación Mexicana de Agencias de Investigación de Mercados y Estudios de Opinión (AMAI) from 2002 to 2004. During his presidency, he also served as coordinator of the Electoral Studies Committee, demonstrating his commitment to the development and quality of research in the country.
Currently, César Ortega de la Roquette is the president of Grupo OdelaRoquette, a prominent conglomerate of companies specializing in market research. The group comprises three leading firms in the field:
- BRAD (Buró de Recolección de Datos): This company specializes in data collection and processing for market research, providing reliable and accurate information for businesses across various sectors.
- Odelaroquette Advisory: An agency specializing in market research, offering services to a wide range of industries and providing solutions tailored to the specific needs of each client.
- Bimsa Reports: A reference in the construction industry for over 60 years, Bimsa Reports is known for providing up-to-date information and market analysis for construction professionals and material manufacturers, helping them make informed decisions and achieve success in their projects.
With a strong academic background, business experience, and leadership in AMAI, César Ortega de la Roquette has made a significant impact in the field of market research in Mexico, delivering high-quality solutions and services that contribute to business development and national growth.
Design as a sensory experience from the city to the object
Lectures given by Ramón Esteve
TUESDAY, OCTOBER 15th, 3:00 – 4:30 PM. Grand Auditorium
In alliance with
In this presentation, we explore an experiential vision of design, unified by architecture and encompassing all scales, from urban projects to object design. We analyze the importance of production processes, both industrial and artisanal, in defining design details that emphasize the conceptualization of each work. We focus on the sensory perception of spaces, conceived as ‘design ecosystems,’ with the aim of promoting the well-being of the inhabitants.
Ramón Esteve is an Architect and Designer; one facet emerges as a consequence of the other. In 1991, he founded Ramón Esteve Estudio under the premise that architecture is a global discipline. His architectural training results in a cross-disciplinary vision where Architecture and Design form a single, almost inseparable concept, generated under the same laws and project premises.
Each project is born with the goal of creating complete environments through a mutual interaction between both disciplines, where design and architecture come together to generate a holistic experience for the user.
His portfolio includes extensive experience in public healthcare facilities, cultural projects, private buildings for public use such as offices, hotels, restaurants, or ephemeral architecture installations, and exclusive single-family homes. In the area of design and artistic direction, he has worked with nationally and internationally renowned brands. Recently, he won the American CID Award in the category of ‘Special Recognition: International Honor’ with the Casa Llobatera project.
ALLIED MEDIA
ALLIANCES
