11:00 – 11:05 AM. Welcome to the Forum. Gabriel Salazar.

11:05 – 11:10 AM. AMIC Presentation. Oliver Jaimes.

11:10 – 11:15 AM. Introduction of Martha Millán. Gabriel Salazar.

11:15 – 11:40 AM. CONFERENCE: “Towards the Recovery of the Office Market”. Martha Millán, Gensler.

This talk will address the challenges and opportunities in the corporate real estate sector post-pandemic. It will discuss how the adoption of new workplace strategies and the implementation of innovative technologies are transforming workspaces to meet the evolving needs of businesses. Martha will share insights on current trends, optimizing occupancy costs, and best practices to enhance productivity and employee well-being. Additionally, successful case studies and effective strategies for attracting and retaining tenants in a transforming market will be explored. This presentation is an opportunity to understand how the office market in Mexico is adapting and what the future holds for key players in this industry.

11:40 – 11:45AM. Introduction of Taide Buenfil. Gabriel Salazar.

11:45 AM – 12:10 PM. CONFERENCE: “Interiors: A reflection of thought”. Taide Buenfil, Specialist in Diversity and Inclusion.

Accessibility and universal design are integral to every construction professional’s project intentions. However, the clarity of accessibility often fades from discourse to paper and frequently diminishes by the final execution. This presentation explains the fundamentals and details necessary to achieve universal design in projects, providing comfort and safety for all, including individuals with disabilities.

12:10 – 12:15 PM. Introduction of Jan Johnson. Gabriel Salazar.

12:15 – 12:40 PM. CONFERENCE: “Evolving Workspace – Humanizing Work Evolving Wordplace”. Jan Johnson, HNI/IHO Group.

This presentation will cover the evolution of the workplace and how organizations can enhance the human experience through design strategies and engagement. Topics include social cohesion, employee engagement, enabling hybrid work, and well-being, highlighting the importance of psychological safety, adaptability, and choice in creating workspaces that support productivity and employee well-being. It will also emphasize the need for human-centered design and adaptability for the future, with a focus on continuous improvement and activity-based planning.

12:40 – 12:45 PM. Introduction of Sponsors. Gabriel Salazar.

12:45 – 1:55 PM. PANEL: “The Impact of Nearshoring in Mexico: Transformation and Opportunities in the Office Industry”. Mauricio Coste (Cushman & Wakefield), Amy Henderson (CBRE), AMPIP, Paola, Govea Reyes.

Nearshoring is having a significant impact on Mexico, creating new opportunities in the office industry as many companies choose to establish operations in Mexico due to its geographical proximity, skilled workforce, and competitive costs. This is generating employment and contributing to the country’s economic growth. Nearshoring is undoubtedly changing the business landscape in Mexico and offering new possibilities for the development of the office industry.

1:55 PM. Closing. Gabriel Salazar.

Martha is a professional with over 19 years of experience in the real estate sector. She recently joined Gensler Mexico as the Director of the Work Studio. Previously, she was a Senior Managing Director at Newmark for 6 years and spent 13 years at CBRE, where she reached the position of Vice President. Martha has conducted significant transactions for Fortune 500 companies in Mexico and Latin America, providing valuable architectural and financial consulting. Her expertise includes reducing occupancy costs by up to 30% and increasing business productivity, establishing herself as a specialist in Workplace Strategy.

Graduated as an architect from Universidad Anáhuac with a Master’s degree in Social Responsibility, she began her career in 1996 as an advisor in Accessibility and Universal Design. She notably contributed to the consulting for the National Housing Award 2003 and collaborated on the Technical Accessibility Standard for Mexico City, published in 2000 and its subsequent updates.

She is a pioneer in workplace strategy and design, with an impressive career spanning over three decades. Holding degrees from Purdue and Indiana University, she has worked at leading firms such as Perkins + Will, HOK, and Allsteel, where she developed innovative remote work strategies and led research on workplace productivity.

Mauricio Coste, Senior Director at Cushman & Wakefield, has over 20 years of experience in the Office and Industrial markets, representing national and international corporations. The team excels in providing precise consulting services to its clients, enabling hundreds of companies to identify financial and transactional objectives, thereby achieving accurate and successful implementation with satisfactory results in the execution, whether in the sale or lease of assets.

Amy Henderson is Senior Vice President of the Corporate Services team at CBRE, with over 16 years in the business representing tenants. Amy is known as a trusted advisor who delivers measurable results and analyzes deals from different perspectives to achieve the best outcome.

Director of Commercial Strategy and Marketing Responsible for strengthening the company’s leadership by designing and implementing commercial strategies to achieve the business objectives set by the organization, reporting directly to the company’s General Management.