The Corporate Interior Design Forum brings together leaders from the design, architecture, construction, and real estate sectors to explore how strategy and innovation are transforming the workplace. Through presentations and panel discussions, the program will address key topics related to design, management, technology, construction, and new ways of understanding the work environment. A space to share knowledge, connect different perspectives, and generate new ideas on how to create corporate spaces that respond to the needs of both organizations and people.
11:00 – 11:05 h. Welcome to the Forum. Gabriel Salazar.
11:05 – 11:10 h. AMIC Presentation. Carlos Pérez-Gavilán.
11:20 – 12:00 h. “Architecture, Light and Life: Reflections After Two Decades in the Lighting Industry.”
- Germán Contreras, National Sales Manager at Construlita.
Understanding lighting as a strategic tool capable of transforming architecture and interior design, enhancing the user experience and creating more efficient, safe, and comfortable spaces.
12:00 – 12:45 h.“The Sound of Space: Principles, Design and Application of Architectural Acoustics.”
- Omar Saad, Architect and Acoustics Consultant.
Architectural acoustics
How does sound influence the way we experience a space? A practical journey through the fundamentals of acoustic comfort applied to architecture. Throughout the session, we will explore key concepts such as reverberation time, absorption, diffusion, and sound insulation, demystifying the physics behind how sound behaves in enclosed spaces. Through real-world case studies, you will learn how to select sound-absorbing materials, optimize spatial geometries, and apply efficient construction systems that integrate aesthetics, functionality, and acoustic comfort from the very beginning of a project.
12:50 – 13:50 h. “Who Defines the Success of a Corporate Interiors Project?”
- Guillermo Escobedo, PDS Director, Mexico Metropolitan at Cushman & Wakefield.
- George Miller-Ramos, Design Director and Principal at Gensler.
- Jorge Abdel, Chairman of the Board at Alpha Hardin.
An extraordinary design can fail if it is not feasible to build. Flawless execution can lose its value if it responds to the wrong strategy. And a perfectly managed project is unlikely to succeed if it does not improve the experience of the people who use it. This panel will explore how architects, project managers, and contractors make decisions that collectively determine the true success of a corporate interiors project.
An architect with postgraduate studies in History and Theory of Architecture, his academic background has shaped his approach to lighting as a critical, design-driven discipline in which light is not simply added, but instead structures space, use, and experience. He has developed projects and collaborated with multidisciplinary teams in Mexico, Central America, South America, and the United States, adapting lighting criteria to different regulatory frameworks, scales, climates, cultures, and economic realities.
In parallel, he has built a strong career in professional education and knowledge sharing:
International speaker on lighting, architecture, and technology throughout Latin America and the United States.
University lecturer at Universidad CENTRO.
He is currently Commercial Director and Brand Leader at Construlita, where he also spearheaded the creation of the Lighting Design Academy (ADI) and the Construlita Lighting Design Center, platforms dedicated to continuing education, applied research, and the dissemination of specialized knowledge in lighting.
Architect from Universidad Iberoamericana, where he graduated with Honors. He also completed a Master’s Degree in Construction Engineering at the same institution. He holds a Master of Science in Architecture Studies from the Massachusetts Institute of Technology (MIT), specializing in building technology, with a focus on architectural acoustics. His thesis, an acoustic analysis for Foster + Partners’ project for the Boston Museum of Fine Arts, received the award for best thesis. The project has since been completed.
He served as an adjunct instructor at MIT, teaching architectural acoustics, and worked as an acoustics consultant in Boston, Massachusetts. In 2003, he was awarded the Robert B. Newman Medal for Merit in Architectural Acoustics. More recently, he completed a specialization in Disruptive Innovation at Tecnológico de Monterrey.
In addition to his professional practice, he teaches acoustics at the UNAM School of Architecture, including at the graduate level. He was a member of the Architecture Council at Universidad Iberoamericana for seven years and has taught courses at a range of academic and professional institutions, including UNAM, Universidad Anáhuac, CEDIM, ASHRAE, the College of Architects, and architecture biennials. He is a founding partner of SUMe, the officially established Mexico Council of the World Green Building Council (WGBC).
Guillermo is an engineer with extensive experience managing multidisciplinary projects of national and international scope, consistently meeting and, in many cases, exceeding client expectations.
He currently serves as Director of Industrial Projects, Structures, and Corporate Interiors for the Mexico City metropolitan area, including Mexico City and the State of Mexico.
He joined Cushman & Wakefield to lead the strategic management of projects and project teams, addressing client needs and developing value-added solutions tailored to their requirements. He also oversees project finances, represents the brand within the industry, and leads multidisciplinary teams. His experience includes both public- and private-sector projects, some of which have achieved environmental certifications such as LEED, as well as social accreditations.
George’s universal approach to design is reflected across projects of every scale, from the simplest interventions to skyscrapers. His work in product design has received significant recognition.
He has also served as Regional Design Leader for the Entertainment, Mixed Use, and Sports practice areas, as well as Regional Design Leader for Europe and the Middle East. Today, based in Mexico City, George serves as an international design resource for Gensler’s Latin America region.
He earned his Bachelor of Architecture, Magna Cum Laude, from ISPJAE. Before joining Gensler, George was a professor at the Faculty of Architecture in Havana, Cuba.
A Civil Engineer from Universidad Iberoamericana with a Master’s Degree in Construction Engineering and Management from Stanford University, Jorge Abdel Musik Asali is also a certified PMP and a graduate of Harvard Business School’s OPM program.
With more than 25 years of experience in the construction industry, he is Chairman of the Board and founding partner of Alpha Hardin, a company recognized for excellence in high-quality interior construction and building projects.
Jorge leads AHG (Alpha Hardin Group), a prominent business group encompassing construction, real estate development, and project management training. His career also includes roles as a consultant and professor in master’s degree and executive education programs focused on project and construction management at prestigious institutions such as Universidad Iberoamericana and ITAM. His commitment to education and professional development has made him a key figure in the industry.
